HOW WELL DEFINED IS YOUR BUSINESS BRAND?

Your brand is how you choose to portray your business.

Compiling a simple outline is an excellent way to start. The outline should include your business values, logo, colour scheme and font style.

Some of the key points to consider include;

Your target market

The challenges or obstacles you aim to address

Your product or service and the benefits to be achieved

A tagline or strapline

Your visual style

Define your logo, primary and secondary brand colours, fonts, etc

Be clear with how and where your logo will be used

Ensure you are compliant with the needs of those with visual impairment

Be consistent with how you apply your branding to your social media presence, website and any documents

Your voice

What words or phrases align with your business goals and resonate with your target market?

To attract potential prospects should you be informal, personal, business like?

Finally, regularly review and ensure your brand is consistent with how your business has developed over time.