Ever spent time window shopping and not bought anything?

How many times do you walk past a shop window and not enter because you don’t see what you are looking for?

What you don’t know is that the very thing you are seeking is inside waiting for you to make a purchase.

You will often heard it said that your website is your “shop window”.

Now consider, how engaging is your website?

Is your website getting hits but no one is spending any time on it?

Is it attracting your target audience and inviting them to explore further?

We all spend valuable time on line and consequently will only engage with content that interests us.

Statistically, for a website to be considered engaging, viewers need to spend at least 30 seconds on it and they will only begin to do so if it loads up rapidly. Check the speed of your website with Google Page Speed Insights and don’t forget to check it for mobile as well as desktop.

A well-built home or landing page should tell the audience how it will help solve their problem.

It should be credible by providing clear and comprehensive information with concise copy that communicates your values, avoiding jargon and difficult to comprehend text.

You should provide useful advice, include case studies, testimonials and reviews.

Importantly be visually appealing and minimise navigation.

Adding compelling imagery and videos grabs attention and can help improve conversion rates. According to a HubSpot study, 30% of top pages feature video content.

Where are your social media links? Are they clearly visible at the top?

Have a definitive call to action, if you can personalise this even better!

Accreditation and awards add trust so include them!

How does your website compare to your key competitors?

Analytics provide valuable insight into the performance of your website but how often do you check them?

Need help? Get in touch and let’s make your website a successful “shop window” for your business.