Are your brand values and brand image up to date?
Over the last 18 months very many of us have had to consider how to adjust our products and services to enable us to survive the twists and turns of the impact of COVID.
With the focus on survival, meeting customer expectations and crucially on cash flow has how we present our brand and revised values been kept up to date?
How we promote ourselves with our website and how we are perceived in social media are key to our marketing. Never before has it been so important to present a consistent message that reflects and engages our target market.
Irrespective of the market we serve, to ensure an optimised and respected presence we need to be seen to be professional, informative, be truthful, share reviews and testimonials.
The challenges and how we have responded should provide ample material for case studies exemplifying flexibility and the ability to respond promptly, confidently and professionally.
So how up to date and consistent are your brand values, brand image and your entire social media presence with where your business is today?
Should you wish to discuss where you are currently with your marketing and branding let’s have a conversation.