ALERT visitors to your website will seek a reason to leave!

Almost by default we will use a search engine to find a website that will help us make a purchase, provide us with information or solve a problem.

However we have become very impatient with very short attention spans.

So what must you do if you want visitors to stick with you and more importantly grow your sales funnel?

In a nutshell, create a positive experience by making it visually attractive and crucially, simple for your target audience to find what they are looking for.

How your website looks is critical and most probably an immediate decision factor

Including keywords in your meta description will promote relevance

Your website needs to load up swiftly, check it out with Google Page Speed Insights and don’t forget to check mobile as well as desktop speeds

Be seen as an authority on the subject, share knowledge and experience

Unless you are aiming at a very niche market avoid jargon

Ensure your text is simple to comprehend, your font is legible and the colours you choose for the text and background are inclusive for all visitors

Including FAQs will sustain interest

Use high quality images but beware of the impact of image size on load speed

If you have an “About Us” or “Meet the Team” page include photos, show you are real people

Accreditations and awards create trust so share them

Ensure your branding is consistent throughout all your social media

 Struggling with any of this or want to learn more then get in touch, we’d welcome the opportunity to help you.