You are the tenth person I have told today ‘I don’t sell that, there is no demand’

When was the last time you carried out market research or monitored your competition?

How up to date are you with the latest trends for products or services?

We currently trade in a very dynamic environment. Not just consumer fads but frequently changing legislation.

Irrespective if you are trading online or face to face, knowing your target customer base is critical.

For example, accountants and HR services need to be familiar with all the ramifications of COVID and the support mechanisms put in place. Their clients expect it!

Purchasers demand environmentally friendly and ethically manufactured products, a COVID safe environment, being contacted within a GDPR compliant process and a safe and secure method for online purchases.

As well as being competitive with price and service, having a clear understanding of your market and USP will set you aside, enabling you to lead the field.

Do you differentiate your products or services reflecting the needs and desires of your customers?

Do you invest in routine market research?

Struggling to answer any of these points? Contact us and let’s discuss how we can help.