Search Engine Optimisation and Keyword Confusion!
What word or phrase will those searching for your product or service type into a search engine and what results can they anticipate?
Homonyms are words with the same spelling and pronunciation but have different meanings.
For example,
right – a direction or correct
left – a direction or departed
bark – of a tree or noise a dog makes
train – transport or educate
arms – limbs or weapons
You get the drift.
Type the following into a search engine and you may get more than you expect.
Plant hire (florist or construction equipment?)
Business coach (bus company or business guide?)
Nursery (garden supplies or pre-school establishment?)
I am sure you can think of many more!