5 Steps for Successful Business Growth

The following five steps will determine your road map to successfully progress positive development towards achieving robust, timely, profitable business growth.

1 Complete a concise business plan including;

Defined Specific, Measurable, Realistic, Timebound (SMART) objectives

The essential tasks required to achieve each objective and who is responsible for working on them

A Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis

Risk analysis

A simple cash flow projection

2 Define your marketing strategy listing online and offline activities, platforms, a clear, unique selling proposition (USP), your target customer profile(s) and their pain points/problems to be addressed, competitor analysis, your pricing policy and guarantee

 3 Identify and address any staffing issues

4 Identify the training and instil the required capabilities that will sustain the defined growth path

 5 Provide the accountability and feedback that will ensure consistent, positive progress

The rate of progress towards achieving the defined objectives is determined by your availability and commitment to the process.