Cultivating Business Growth
At this time of year many of us spend time in our gardens feeding, watering and tending to our bedding plants, bushes, lawns, etc. We appreciate that each requires knowledge of how best to care for them. We happily invest time and money keeping our gardens looking colourful and neat, an attractive place to relax.
From a business growth perspective do you pay the same level of care and attention into looking after your clients? How much time do you devote to understanding their needs and how best to serve them? Do you regularly engage with them, devoting time to understand how best to serve them and ensure you continue to be their #1 supplier?
Our gardens need our regular care and attention to keep looking their best and our reward is seeing them thrive. Our clients should be given the same care and attention and in return we will enjoy the benefit of our efforts. And when choosing to invest in developing yourself and your business do you accept a ‘one size fits all’ approach or would you gain substantially more from engaging with a programme customised to specifically address you and your company’s needs?
Whatever you decide, be prepared to dedicate the essential time and effort to maximise the benefit achieved. No different from caring for your precious garden!