Content Marketing

You may have read articles or heard conversations discussing Content Marketing then wondered what this actually means?

Content Marketing is the strategy used to attract, engage and retain an audience by creating and sharing relevant posts, articles, videos, podcasts, and other media. The intention is to establish your expertise, promote brand awareness and keep your business to the fore when potential clients are seeking to purchase products or services.

A successful content marketing strategy should increase website and social media traffic, enhance brand awareness and influence prospects to become customers.

Promoting your brand and your brand values, differentiating yourself from your competitors is key.

More than 80% of marketers agree that video is a significant influencer.

The use of video to be informative is essential, think of how often you go online asking “How to…?” or “What is…?”

You Tube is the second most used search engine after Google.

An effective approach is to anticipate and answer the questions your target audience may ask.

Crucially be engaging and avoid blatant selling.

And of course conclude with a clear call to action, creating a sense of urgency to encourage a response.

Be aware that for search engine optimisation (SEO), you will be penalised for keyword “stuffing”. The use of keywords is important but should be in context and not overdone.

Finally, to avoid confusion, be sure to sustain a consistent appearance that reinforces your brand.