Ever wondered why content creation so important?

Analysis has identified that businesses that write a blog, share video or informative content experience 2x as much traffic as those who don’t.

That is why is content creation is so important.

What are your favourite parts of a cake?

Probably the icing and decoration on the top and the jam and cream in the middle!

Your content headline is the icing and should appeal to your target audience and to sustain their interest the content must be engaging, informative and pertinent.

We are attracted to stories, even more so to those that appeal to our emotions and those that inspire us to do something.

Building a positive reputation will enhance your search engine ranking. Do so by sharing knowledge, relevant data, case studies, experiences and don’t forget to promote accreditations, reviews and testimonials.

Crucially it is important to measure your success.

Regularly check analytics and social media statistics, are people commenting, liking, and sharing your content?

Keep your eye on what your audience enjoys and is generating most interest. 

Don’t be afraid to experiment, only by trying will you learn and develop your personal style and enhance your online presence. If your content is generating an increasing level of engagement it is a sure sign that your style is working.