Discover how successful businesses connect with their ideal client.

The following set of questions should provide guidance where to begin but you need to appreciate the differences between being B2B and B2C.

Firstly identify your ‘ideal client’ persona, https://www.basicsandbeyond.co.uk/blog/client-personas

What are their key challenges, problems or pain points?

You must precisely articulate these and as much as possible quantify the benefits to be gained from your specific expertise and experience. Remember you need to be aligned to your ideal client profile, especially so if you have more than one.

Can they be defined by a specific business sector or sectors?

How long have they been in business, are you focussing on infant, adolescent or mature enterprises?

Are they defined by turnover, number of employees, location, market share, etc?

Is there an age, gender or ethnic focus to your product or service?

Are you targeting a specific socio/economic group or family profile?

Is your ideal client buying on line or face to face?

Where are they located and do they need to be mobile to benefit from your product or service?

For example, if you can fill the gaps in the following then you are well on your way.

“If you are a ……….. (1)  struggling with………. (2)  you will promptly achieve …..… (3) and accomplish so much more with our highly successful, proven product/service (4).

To discover how we will enable you to exceed your expectations, contact us today at……….. (5) for your free sample/initial consultation/discount voucher”, etc

(1)  Specific description of your ideal client eg accountants, parents, sales people, trades people, new business, etc

(2)  The objective, goal aspiration, pain point or obstacle to be overcome

(3)  Define the result. Include power words such as; profit, efficient, affordable, simple, quick, etc.

(4)  Explain your product or service.

(5)  Your contact details