When did you last review your website?

We spend an increasing amount of time online. It’s a growing challenge to hold our attention when we land on a website. You need an engaging design, images and content with the potential to achieve lead-generation.

Think of it this way, your website is your shop window. It should entice prospects to enter your shop and become customers. Of course, ensuring it is completely mobile friendly.

We will be happy to provide a no cost, no obligation, independent audit. Just give us a call 07762 937137 or email michael@basicsandbeyond.co.uk

The principles that will increase lead generation;

Ø Branding is everything! Write clear and concise copy that communicates your brand and the value you deliver.

Ø Your website should clearly tell the audience how it will help solve their problems, add value and explain exactly how they will benefit. Your home page may be the first impression your customers will have of your company, so it’s important to think about your typical customers’ issues and pain points. Explain precisely how you can help them, importantly avoid jargon and obscure technical terms.

Ø Engage customers with video or attractive images. Adding compelling imagery and videos to landing pages helps grab attention and improve conversion rates. According to a recent study, 30% of top website pages feature video content. It’s important to keep in mind that imagery should be relevant and enhance the call to action (CTA), not adding confusion.

Ø Your goal is to have prospects want to contact and do business with you. Navigation should be kept to a minimum you should help prospects quickly see the value in your offer, services or products. Eliminate the need for audiences to go searching for the next step with a relevant CTA at the top, middle, and bottom.

Ø Go for the big market, even a very small share of a big market will be larger than an average share of a tiny market.

Ø Don’t get hung up on traffic numbers – it is more important to get the right traffic!

Ø Ensure your product/service is amazing! Is it grabbing your audience’s attention? Are they staying on your website or rapidly leaving it?

If you are unsure about any of this and would appreciate a helping hand, then get in touch.

Call 07762 937137 or email michael@basicsandbeyond.co.uk