If you are on social media you must read this

Recent research by the Content Marketing Institute (www.contentmarketinginstitute.com) into the use of content marketing has identified significant emerging trends.

So what are the key points highlighted by the research?

Successful companies were those that

·         reacted swiftly to the pandemic

·         used content to nurture leads

·         used metrics to measure content performance

 Top content marketing changes were

·         investment in a well-defined promotion programme

·         a more focused and targeted messaging strategy

·         increased use of an editorial calendar and scheduling tools

 How did they do it?

·         significantly increased use of social media

·         website blog

·         email marketing

 What did they achieve?

·         enhanced brand awareness

·         built credibility and trust

·         educated their audience through social media

 What are the key steps to the improvements achieved?

·         prioritise your audience’s informational needs

·         create content to reflect the customer journey

·         ensure accuracy of content

 “Business Use of Technology and Social Media Has Evolved Many Years in the Last 10 Months”

If your social media strategy isn’t delivering the results you expect, get in touch to explore how we can help you be considerably more successful.