The 7 Key Factors you should consider to top Search Engine Ranking

Today a significant majority of on line searches take place on mobile devices. Hence Google will use the mobile version of your website for ranking and indexing.

Consequently making your website “mobile friendly” is absolutely essential.

Alongside speed of loading and the user experience, the quality of your written content and images as they appear on mobile devices is critical.

You want prospects to stay on your website, so you should aspire to create content that is helpful, informative and engaging.

Importantly, use analytics to determine what is and what is not working.

So the seven things to look out for are;

1 Ensure your website is optimised for viewing on mobile devices

2 Research relevant key words, don’t randomly guess them and crucially avoid keyword stuffing

3 Page load time is critical – check it with “Page Speed Insights”

4 Avoid duplicating content – It is essential to fully review and edit content, especially so if you are using AI to generate it

5 Create a site map and ensure all links work correctly

6 Install an SSL certificate

7 Invest the time to keep your content up to date and relevant to your target audience

If you are struggling with SEO let’s have a chat and explore how we can help.