Red Hot Marketing

Is your marketing campaign delivering the results you expect? Does it accurately reflect the company image you wish to project?

Understanding your potential client base and the most appropriate route to engage them is crucial. A walk down any high street or analysis of business failure rates will clearly highlight the potential impact of complacency or a lack lustre marketing strategy.

Marketing activities can be passive, active or a combination of both. Passive marketing is your shop window, whether it be on social media or the high street, relying on passing traffic to be sufficiently enticed to encourage further engagement and make a purchase.

A more active approach is to continuously update content; text, photos and especially video.

“Cute” videos of kittens or puppies may create a large social media following but how relevant is that to your business? Positive, active marketing is actually getting out there and meeting potential clients. Attending events, meeting like-minded business owners and building a referral network. Actively promote your expertise and credibility through delivering workshops or seminars in person or on line. Demonstrate your knowledge and experience in an engaging manner convincingly explaining why by working with you clients will enhance expertise and business performance.

Whichever process you choose be prepared to invest financially and with time. Perhaps seeking expert advice to ensure maximised results. We work in a vast market place and in a very competitive environment. Whatever product or service you provide differentiating yourself from the competition and clearly demonstrating the benefit you deliver is essential.