Struggling to develop an idea or solve a problem

Most probably you are only using the left side of the brain, thinking logically. Draw a mind map, engage both sides of the brain, you will be surprised by the outcome.

The discovery by scientists that the two halves of the human brain function in different ways opened up a whole new way of interpreting and understanding how our brains work.

The left side of the brain processes sequences, numbers, and logical concepts whilst the right side interprets images, colour and spatial awareness.

In the 1970’s Tony Buzan, exploring this significant discovery, identified processes that would enable a much improved ability to recall data. Using acronyms, pictures and rhymes he developed a recall process that significantly enhanced the ability to memorise significant amounts of information. One of the key tools he created was the mind map.

The original mind maps were a colourful form of note taking, using phonetics, imagery and sequences, a visual representation that engaged both sides of the brain.

Today, mind maps have become a universal tool finding applications in our business, personal, and social life. A mind map with pictorial and text content facilitates communication and simplifies the sharing of ideas. It stimulates engagement, generating solutions and encourages creativity.

From a business perspective mind maps can be applied to strategy development, exploring new ideas, problem solving, team building, market development, preparing a presentation, generating a report, the list is endless.

In our personal and social lives, mind maps can be used to plan a holiday, a wedding or moving house and so on.

Mind maps can be applied to any circumstance where a list of activities, potential problems, ideas or strategies need to be explored.