Your Competitors are NOT the enemy!

Tracking what your competitors are doing will keep you up to date with market trends and more critically help you identify gaps and opportunities in your market sector that you could potentially exploit.
It is essential you keep your marketing strategy up to date with clearly defined objectives, a marketing plan and routine analysis of progress.

The 10 Key Marketing Strategy Components

 

  • Clearly defined product/service

  • Your unique selling point

  • A simple to comprehend and engaging “elevator” pitch

  • Your brand values

  • Identifiable brand images

  • Your ideal client profile

  • SWOT analysis

  • How you will promote your business online and offline

  • Pricing strategy

  • Competitor analysis

MarketingMichael ClerckMarketing