“The economy is in recession, we need to seriously reduce our marketing activities.”

“Customers are spending less, do we need the same level of investment in marketing?”

The instinctive response is “no, we need to cut back”.

As much as I appreciate the reasoning behind these statements I don’t necessarily agree with them.

Applying your marketing budget wisely and equally importantly, more effectively, is the key.

Our purchasing power is being eroded by inflation, the cost of doing business and the increasing cost of living.

If you want to continue to grow your business or at least maintain the same level and remain one step ahead of your competitors then your marketing activity becomes even more important.

Some things to consider;

Do you actually have a defined marketing budget?

Are your marketing activities prioritised?

Do you have a clearly defined target market and are your efforts “laser focused” on that market?

Do you have analytical tools in place to measure and determine which marketing activities are doing well and which are not?

Have you given thought into lower cost but equally effective options?

Can your online presence be improved?

How well do you promote your brand and brand values?

Do you encourage referrals?

Sharing testimonials and case studies with data is essential!

Do you publicise awards won and accreditation that verifies the standards you are committed to deliver?

There are simple and inexpensive marketing opportunities available, don’t underestimate their value and effectiveness.

Unsure how to progress, then let’s have a chat.