Warning! Marketers Use Colours to Motivate Our Behaviours

We are all aware of how colour can influence our sense of taste.

But did you know that branding and marketing experts apply the psychology of colour to influence our behaviours, our moods and emotional responses.

It is a complex subject, drawing insights from numerous sources to exploit the complex interplay between colour and human perception.

Brand designers and marketers will leverage the psychology of colour to convey a particular message to stimulate desire.

It's important to note that our individual experiences, culture and personal preferences significantly influence how we interpret and respond to colours. Additionally, context plays an important part.

In subsequent posts I will share a selection of colours and how marketers use them to influence our behaviours.