“Without Customers you don’t have a Business”

(Inspired by a conversation with a client)

In days gone by your marketing team would bring prospective clients to your door and your sales team would strive to close the deal. With the global expansion of the internet buyers have become more educated and better prepared to explore products or services. As a result marketing and sales have morphed into one entity.

Do you have a marketing strategy?

Statistically only 10-15% of potential customers will purchase from you, so to positively enhance business growth you need to create an effective marketing strategy.

Begin by thinking about your potential customer, understanding their needs. Create an ideal profile to ensure you’re focusing your marketing effort at those with a high probability of purchasing your product or service. Consider their buying behaviour and which communication channels they prefer. 

It is essential you build a positive connection; 

·      Write engaging blogs that trigger your customer’s interest and invite comments.

·      Create educational content, especially videos that will explain the benefits of your product or service.

·      Use social media to promote your product and interact with potential customers. 

You need to create a strategy that attracts and converts prospects into buyers. Your objective is to move customers through the different stages of the purchasing process.

Analytics are essential to help you understand what is working and what is not. They will provide insight into customer behaviour so you can invest in marketing activities that attract more customers, develop more relevant messaging, and convert more prospects into paying customers.

The 4 stages of the Purchasing Process

Awareness is when a person first becomes informed of your product or service. This might be from advertising, social media, or from friends or family. They may have found your business through an online search or your blog.

Interest. The customer is now aware of your company, your brand, and your products or services. To capitalise on their interest you should publish content that advises and educates but does not overtly sell, demonstrate your expertise and help the prospect make an informed decision.

Beware of becoming too pushy or aggressive during this stage, you could turn off the customer and they will leave.

Decision. The customer is ready to buy and may be considering several options perhaps comparing pricing, reviews and other factors to find the best option for them.

The key is to make an irresistible offer so the customer will want to move forward. It should aim to excite and compel the customer to make a purchase.  

Action. The prospect purchases your product or service (or they decide to leave without making a purchase). If they make a purchase, thank them and seek feedback.

Need to learn more then give us a call 0n 07762 937137 or email michael@basicsandbeyond.co.uk