Who doesn’t want to be part of this exclusive yacht club?

If we all do, then why do more than 50% of start-up businesses fail to survive three years?

Successful business growth requires the necessary tools to create a robust structure on which to develop together with the emotional resilience to overcome the many challenges that will be faced. With all the various support agencies and advice readily available providing, at no cost, training, coaching and mentoring, consistently achieving business aspirations should be straightforward – so why is this not so?

May be it is not in our individual DNA to be capable of each and every attribute that is required of us.
Perhaps it is because of a mind set that considers employing experienced, professional support an unnecessary expense rather than a valuable investment in oneself and one’s business. An accountant is essential to ensure proper financial management. A social media presence absorbs cost, time and effort but is a marketing necessity. Investing time and expense in networking is critical to promoting you and your business.

But all of this is to no avail if there is insufficient consideration given to how you manage the business as well as working to create revenue.

Why would you not pay for affordable advice and guidance from someone who takes the time to properly understand you and your business and is as equally committed as you are to achieving your goals? Having the support of a knowledgeable coach or mentor who is intimately aware of your aspirations with whom to share problems and discuss solutions is surely a significant part of what it takes to be a successful entrepreneur.

Raising the income to pay the bills is a significant driver, we have all been there, but there is a basic need to invest today to ensure success tomorrow and the day after. Surely no one starts a business planning to fail within three years.