Giving up because the road ahead is too challenging?

What keeps you going when times are tough? Necessity? Obligation? No other option? What is that differentiates those who thrive, apparently against all odds, from those who fail to complete the course? Perhaps it is the unrelenting desire to succeed, the pursuit of the positive vibe derived from the feeling of accomplishment or sense of achievement.

One of the reasons why at least 50% of start-up businesses fail within the first three years is the loss of motivation or enthusiasm. Failure is experienced when we do not meet our expectations and it can have such a negative impact.

Simply put

IF OBSTACLE > DESIRE = SUBMISSION

What is required is something to rekindle that initial spark that inspired the ambition to be a business owner.
Too often entrepreneurs do not appreciate the benefit to gained from having someone to talk to, someone to share the burden and who can help reignite their enthusiasm. Someone you can trust to help find the way forward and take that disappointment and convert it into a new opportunity.

Seeking support is not failing but a positive attribute, appreciating we are not alone in our journey and can benefit from the occasional helping hand. There are many mentors out there more than capable of providing the encouragement and guidance required, you only have to ask.