Don’t Underestimate the Power of Disruptive Marketing!
A picture of backed beans on a bowl of Weetabix breakfast cereal went viral on social media. The unlikely combination of two distinctive foods captured the imagination of the general public.
An interesting example of the potential of disruptive marketing.
According to research we experience between 6,000 and 10,000 ads in a normal day.
How can you reasonably expect to break through that noise? That’s where disruptive marketing comes in, being unconventional in order to stand out.
The goal of disruptive marketing is to break through the clutter of traditional advertising and make an impact employing tactics that challenge the status quo. Rather than following predictable marketing wisdom, disruptive marketers are constantly testing new tactics. The risk is some work while others might flat.
So how should we apply disruptive marketing techniques?
Challenge traditional marketing approaches applying new technologies or unexpected methods to grab the attention of the target audience.
Being creative is a hallmark of disruptive marketing. This can involve surprising messages, visuals, or unorthodox campaigns that capture your audience’s attention and differentiate your brand from your competitors.
Challenge the status quo, present a new perspective to the traditional way of doing things.
Take advantage of technological advancements, emerging platforms to reach and engage with your audience in innovative ways.
Disruptive marketing involves a certain level of risk-taking, as it may deviate from the conventional and expected. The goal is to create a memorable and impactful experience for the audience, ultimately driving brand awareness, customer engagement, and market share.
It's important to note that disruptive marketing may not always be appreciated.
Some people may find it refreshing and engaging, while others may view it as controversial.
And a cautionary note, Ad agencies sometimes tread a fine line finding themselves at odds with the advertising regulator.