What do you do when you know you have to create content but don’t know what to say?

One simple solution is to update a previously composed article or blog post.

Does any data quoted require to be updated?

Has any reference to relevant legislation changed, eg the impact of COVID?

Has public opinion on the topic become more prevalent, eg climate change?

Have markets changed – how has the shift to online purchases influenced your market?

What have you learned since that original article?

Have trends in social media content changed your views of the topic as expressed in the original article?

Have your brand values evolved, if so has this been shared?

These are just a few ways to consider to keep your target audience engaged.