How resilient is your business?

Do you have the cash reserves or a financial arrangement in place to meet your commitments?

How competitive is your marketplace? How does your product or service compare in price and quality to that of your competitors?

How dependant are you on your suppliers? If there are only a few, they are more able to control prices. You are in a better position when you have the option of multiple suppliers.

How simple is it for your customers to move to a competitor’s product or service?

How straightforward is it for new companies to enter your market place? The easier it is to gain entry, the greater the risk to your market share. One way to protect your business is to have a strong brand identity.