Is Your Business a Glass Half Full Or a Glass Half Empty?

How do you prioritise your multitude of business activities?

Take a glass and fill it half way with water.

The contents represent your business, water in the bottom half and air in the top half.

How long can we survive without air? Not very long.

The air that is necessary for our immediate survival represents those essential tasks that we should be continually prioritising to ensure our business remains alive and resilient.

For example;

Consistently meeting customer commitments

Monitoring cash flow

Checking on what our competitors are doing

Dealing immediately with sudden changes to our business environment

How long can we survive without water? Perhaps a few days

The water represents those longer term activities that we need to regularly perform to develop and grow a viable business, ensuring continuity and profitability.

For example;

The marketing strategy that consistently fills the sales funnel

Performance managing staff

Regularly reviewing and assessing business risks

Analysing our revenue stream, understanding what is making money and what is not

Engaging in a continuous improvement programme, regularly reviewing business objectives and updating processes.

So next time you take a drink of water think about where you are with your business and what task you should be working on next.