The use of AI to create all forms of content is on the verge of sky rocketing!

If you have a website, create content and are using social media platforms to promote your business you may already be using AI. If not, perhaps this is the time to seriously think about doing so.

In the past, the quality of what you saw produced using AI may have put you off.

Today, as users have become more sophisticated and familiar with how to use AI to produce content and images it is becoming increasingly difficult to determine what is human or AI generated.

However, an analysis of digital marketers concerns with the use of AI highlighted the following;

Ensuring it is optimised for SEO

Fact checking to ensure details are accurate and true

As the number of users pursuing the similar content increases, being different will become a real challenge

Creative skills will be diminished, replaced by a dependency on AI

And probably most importantly, coming across as a real person may be compromised.

So, yes by all means, use AI to benefit from the vast resource it accesses and to save valuable time.

But remember you will be creating content for real people with real desires, needs and aspirations.

Equally importantly, prospects with whom you will wish to engage and build a positive relationship.

This post was created by a real person on a real PC with a real keyboard!

Watch out for more on this topic.