Are You in the Digital Market Place?

Do you use AI generated content?

If so, your online content is a critically important component of your digital marketing campaign.

Almost half of all spending now takes place online

The rate of online purchases is consistently growing and accelerating

Most customers already have a list of prepared of preferred vendors

Overcoming buyer inertia presents an additional challenge

To build brand awareness and trust we need to ensure the purchasing journey is

Personalised and regular

Engaging at every touch point

Authentic (ie not spam!)

How often have you made up your mind before completely reading a sales message?

When read content, we decide which words are most important to us and on which words to focus.

This helps us understand why two people may interpret the same sentence differently.

The layout also influences how we reach a decision.

Attention spans are very short, if what we want to know is not immediate, we may give up and never read far enough to see it.

So how does AI generated text fit with this?

Artificial intelligence (AI) models can read and write text in a very human way, "looking" at all the words in a sentence and identifying which words are most important for understanding or to predict the next word.

Like us AI models also look at the sequence of words, which helps them make sense of sentences. For example, "The cat chased the rat" means something different from "The rat chased the cat."

In summary

Whether or not you choose to use AI to generate text you need to ensure that what you actually publish articulates and reflects brand values, your voice and engages your target market.

Importantly, the layout must ensure your readers stay on the page and encourages them to complete your “call to action”.