Struggling to define your USP?

How often have you considered why you made purchase decisions?

Marketing experts frequently quote “people buy people before they buy products or services”, suggesting potential customers will want to know and trust you before purchasing from you. Hence significant proportions of marketing budgets are invested in creating brand awareness and loyalty.

Your UVP (Unique Value Proposition) is all about “YOU” – your ethos, values and beliefs, those attributes that will align with your customers’ emotions and desires.

Your USP (Unique Selling Proposition) differentiates your products or services from those of your competitors. Those compelling benefits or problem solutions your products or services deliver. The persuasive reason why customers should do business with you.

If you are struggling with identifying your USP try beginning by considering your UVP and see where that leads you. If you can win hearts and minds you have made significant progress towards gaining a valued customer.