Customer Service – What’s the Big Deal?

“𝙋𝙚𝙤𝙥𝙡𝙚 𝙬𝙞𝙡𝙡 𝙛𝙤𝙧𝙜𝙚𝙩 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙨𝙖𝙮 𝙗𝙪𝙩 𝙬𝙞𝙡𝙡 𝙣𝙚𝙫𝙚𝙧 𝙛𝙤𝙧𝙜𝙚𝙩 𝙝𝙤𝙬 𝙮𝙤𝙪 𝙢𝙖𝙙𝙚 𝙩𝙝𝙚𝙢 𝙛𝙚𝙚𝙡”

Tom Asacker ( www.tomasacker.com )

Without customers you don’t have a business.

Satisfied customers

• remain loyal + buy more + buy more often (up to 2.4 times more)

• will provide valuable referrals

Dissatisfied customers will not buy from you again and will tell their friends.

Only 1 in 25 customers who consider they have received poor service will actually tell you but they will “vote with their feet”.

So what is the recipe for success?

Simple gestures make them feel good.

Providing the highest calibre of service will help you stand out in a crowded market.

Maintain regular customer engagement, thank them for their custom, highlight special offers, promote new products/services, relevant news items, share testimonials, be informative and educational, eg “How to” articles.

Customer targeted communication, compliant with GDPR rules, is now a standard practice. Many businesses analyse customer spending patterns and respond accordingly.

However beware of over communicating and becoming a nuisance!

Importantly make sure your customers love your brand – not just your offers!

Brand loyalty is based on a combination of company values and a great customer experience.

To learn more or if you have any questions get in touch, we will be happy to help.

We will help you create exceptional customer service, saving you money and improving ROI.