Ever been frustrated by a disappointing service or poor product quality? How does that make you feel and would you do business with that company again?

Continuing on the theme of performance excellence, each and every interaction you have with your customers is an opportunity to delight them and make them want to do business with you again.

From the first point of contact through to after sales care every step is important.

Happy customers will want to buy from you again, provide you with the opportunity to upsell and importantly be ambassadors for your products or services.

Often a simple thank you is all that is required.

You should consistently deliver high-quality products and services efficiently and effectively.

Key to success is managing your processes and your supply chain to ensure consistency and reliability.

How often do you check to ensure you are up to date with social trends, technology, legislation and importantly, environmental topics? All the potential issues with which your customers may have concerns.

The next post will be the final and arguably the most important item in this discussion on performance excellence.