Your Social Media Presence Should Be an Essential Component of Your Marketing Strategy.

𝗦𝗼 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗮𝘀𝗽𝗲𝗰𝘁𝘀 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘄𝗵𝗲𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁?

Write for humans then for SEO

Lifestyle is more important than technical content!

Post consistently and regularly, create a plan and a schedule

Focus on your ideal customers, try to avoid being too generic and consequently diluting impact

Help others, share expertise for example “How to…” or “What is….” content

𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝘄𝗵𝗲𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗽𝗼𝘀𝘁

Clearly articulate the topic, highlighting your audience’s key points of interest

Know your target audience, their preferred platforms and when they will be on line

Define why what you provide is different or better than your competitors

Ensure your content is engaging and grabs your audience’s attention

It is important to track what your competitors are doing

And to be aware of what topics are attracting interest

𝗬𝗼𝘂𝗿 𝘁𝗶𝘁𝗹𝗲 𝗶𝘀 𝗮𝗹𝗹 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁

 Ask a question

 Set a challenge

 Quote statistics

 Use a number eg “How to….. in 5 easy steps”

𝗗𝗼𝗻’𝘁 𝗯𝗲 𝘁𝗼𝗼 𝗯𝗿𝗶𝗲𝗳

Write “long term” content

If necessary break it up and use chapter headings

𝗖𝗿𝘂𝗰𝗶𝗮𝗹𝗹𝘆, 𝘂𝘀𝗲 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀

Be patient, it may take time to build engagement

Don’t get hung up on traffic count – it’s more important to get the right traffic!

Customers are more important than Followers!

You should frequently measure progress, what is working well and what is not.

Are readers staying on your posts/website – what is the page/section dwell time?

Need any help with this? Then give us a call or drop me an email.