7 Ways to Create Exceptional Social Media Presence

People’s attention span on social media has narrowed to less than eight seconds, we are attracted to simplistic content and consciously avoid information that appears complicated. Critically, we seek keywords that promote value and benefit. Our first response is emotional rather than logical, consequently we need to be empathetic and reflect wants or needs.

The easier it is to understand content the more likely it is to hook your audience and keep them engaged, attention grabbing headlines are essential.Content should be minimalistic and action oriented with a clear, concise call to action.

Expectations are shaped by past experiences. Social proof is becoming increasingly more important, more than two-thirds of us trust the word of friends, family and even strangers over any marketing content from a brand. Hence real life case studies, testimonials and reviews are essential.

Use eye-catching graphics and more importantly today, videos that quickly communicate your message.
Up to 90% of us make an instantaneous judgement based on colour. (Think of your reaction when you walk into a car showroom, what immediately attracts your attention the bright yellow or dull grey car?)

The use of colour is important, psychology indicates what colours are most likely to create a response, for example:
- Shades of blue build trust and loyalty
- Red communicates energy and passion
- Yellow can communicate both a warning and optimism
- Orange gives an impression of fun, excitement, and urgency.