CHANGE – Love It or Loathe It but Don’t Ignore It!

When launching a business we have ambitions and a vision of what success will look like.

Achievement of your vision will be challenging but however you choose to travel your business journey, being successful is without doubt rewarding. But once you have achieved your vision be wary of becoming complacent. Disregarding the first indication of change is the first step towards falling behind the competition. You need to be alert to emotions clouding your judgement, whilst you may be in your comfort zone, you need to be continually aware of what is happening around you in your business environment and conscious of the existence of ever present change.

Living within a false sense of security and choosing to ignore the changes in the business environment around you will lead to certain dire consequences. The stark fact is one morning you will wake up and find all you have worked hard for will have disappeared.

Be prepared for the inevitable, change will happen! Be prepared to learn and to do things differently. How many well-known company names have fallen victim to being too slow off the mark and not responding promptly to the impact of our changing buying habits or new trends or continuously improving product specifications or evolving customer expectations?

So don’t be caught out and blame everyone else for your failure to respond promptly. The further you fall behind the trend setters the more difficult it will be to catch up. Things inevitably move on – staying put is not an option. Don’t be afraid to adapt and change, if things don’t work out the first time, analyse what didn’t work and try again.

But always be alert to change!

(Based on “Who Moved My Cheese?” by Dr Spencer Johnson)