“Without paying customers you don’t have a business!”

Why you need to focus on your existing and potential customers to create timely, robust, profitable business growth.

This post continues the theme of performance excellence. The next step, the importance of customer engagement.

Why would a potential customer purchase from you?

Is it the quality of your product or service?

Your price?

A personal recommendation?

Your level of customer care?

No one else can deliver what you do?

Your marketing and customer engagement strategy should be driven by a range of factors including your brand and brand values, your target customer profile, an understanding of their needs and wants and being clear with differentiating yourself from your competitors.

Understanding the demographics of your potential customer base and applying targeted and personalised approaches to each segment will enhance customer engagement, help you win new customers and encourage repeat business. Who doesn’t want that!

If you want to gain customer loyalty you need to identify your customers’ purchasing preferences and put in place processes that will ensure you consistently communicate with them by their preferred route and with relevant, engaging content without spamming them.

You and your team need to be well prepared. It takes time, effort, budget and commitment but with the right strategy you will see a very positive return on your investment.

If all this sounds too much then let’s have a chat to explore how we can help you implement the best strategy for you.