Why Promoting Your Brand Values is Important Part 2 Common Mistakes

A recent survey of marketing executives identified raising brand awareness to be their number one priority.

Having clear brand values is crucial for any business. They are foundation for how a brand operates, interacts with customers and differentiates itself in the marketplace.

Common mistakes to avoid when defining your brand values

1. Defining values without implementing them in daily operations erodes trust and credibility.

2. Treating brand values as a one-time exercise rather than an ongoing commitment.

3. Having too many values makes them difficult to remember and implement effectively.

4. Avoid bland, uninspiring values that fail to attract.

5. Listing basic expectations like "trustworthy" or "responsive" as values doesn't demand anything beyond normal conduct.

6. Real values are typically established by founders and leaders, not created through group consensus.

7. When you don't prioritise and demonstrate your values, it undermines their effectiveness and damages organisational culture.

8. Simply displaying values on walls or websites without consistently modelling and reinforcing them will lead to cynicism and disengagement.

If you need some help with defining your brand and brand values let’s have a chat.